Article

A Study of the Structural Integration of the Marketing and PR Functions in the C-suite

Citation: Nath, Pravin & Bell, Monique. (2014). A study of the structural integration of the marketing and PR functions in the C-suite. Journal of Marketing Communications. 22. 1-27. 10.1080/13527266.2014.933443.

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Contact: mbell@csufresno.edu