Article

As worlds collide: The role of marketing management in customer-to-customer interactions

Citation: Ekpo, A. E., Riley, B. K., Thomas, K. D., Yvaire, Z., Gerri, G. R. H., & Muñoz, I. I. (2015). As worlds collide: The role of marketing management in customer-to-customer interactions. Journal of Business Research, 68(1), 119-126.

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