Article

Assessing the Damage: An Exploratory Examination of Electronic Word of Mouth

Citation: Venessa Martin Funches, William Foxx, Eun Joo Park & Eun Young Kim (2010) Assessing the Damage: An Exploratory Examination of Electronic Word of Mouth, Journal of Global Academy of Marketing Science, 20:2, 188-198, DOI: 10.1080/12297119.2010.9730191

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Contact: vfunches@aum.edu