Article

Beyond Seeing McDonald’s Fiesta Menu: The Role of Accent in Brand Sincerity of Ethnic Products and Brands

Citation: Puzakova, Marina & Kwak, Hyokjin & Bell, Monique. (2015). Beyond Seeing McDonald's Fiesta Menu: The Role of Accent in Brand Sincerity of Ethnic Products and Brands. Journal of Advertising. 44. 1-13. 10.1080/00913367.2014.957367.

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