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Structured Abstract: Y Usted? The Effects of Social Influence on Consumers’ Service Language Preference

Citation: Bell M., Puzakova M. (2017). Structured Abstract: Y Usted? The Effects of Social Influence on Consumers’ Service Language Preference. In: Stieler M. (eds), Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-45596-9_272

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Contact: mbell@csufresno.edu